∞ lubs
Lubs is a brazilian sexual-care brand, with a vegan and sustainable approach. The visual identity was inspired by our bodies different shapes and forms, always creating a comfy and serene visual system, in contrast to the pornographic and erotic industry. Aside from the visual identity and the website, the project has expanded to the development of packaging, social media and art direction for the campaign.
± september 2020
✓ visual identity, packaging design, art direction, webdesign, social media
☺ creative direction marina zaguini — verbal id jessica pádua — 3Ds rodrigo de carvalho, lucas mayer — webdesign in collaboration with aparelho studio — copy josé xavier
Lubs is a brazilian sexual-care brand, with a vegan and sustainable approach. The visual identity was inspired by our bodies different shapes and forms, always creating a comfy and serene visual system, in contrast to the pornographic and erotic industry. Aside from the visual identity and the website, the project has expanded to the development of packaging, social media and art direction for the campaign.
± september 2020
✓ visual identity, packaging design, art direction, webdesign, social media
☺ creative direction marina zaguini — verbal id jessica pádua — 3Ds rodrigo de carvalho, lucas mayer — webdesign in collaboration with aparelho studio — copy josé xavier
Lubs é uma marca de sexual-care brasileira, com um propósito vegano e sustentável. A identidade visual foi inspirada pelas diferentes formas do corpo humano, sempre criando um sistema visual sereno e confortável, em contraponto com a indústria erótica que temos hoje. Além da identidade, o projeto se expandiu para embalagem, website, redes sociais e direção de arte da campanha de lançamento.
work